Campaigns
LeBron's Team Hit an AI Betting App With a C&D for Faking Him
A startup's promo used a lookalike in a "Bron" No. 23 jersey with a voice to match. James's lawyers answered within a day, and Luka Dončić's camp followed.
SharkNinja Leaked Fake CCTV Before Its Holiday Ad
Grainy clips of famous friends using David Beckham's appliances, followed by a denial from each star. Then the actual ad. Here's how the tease was built and what a smaller brand can take from it.
Ryanair Turned Its Musk Feud Into a Seat Sale
Michael O'Leary says the insults were worth about $30 million to $40 million in free publicity. He also says he has no plans to make peace.
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Martha Stewart Apologized Twice for Her Homeless Costume
The post was a costume and a candle plug in one. The first statement didn't land. The second admitted that it didn't. Here's what any brand can take from it.
Keith Lee Told 2 Chainz His Family Cannot Get Served
Lee says the experience he gets once his face is recognized isn't the one regular customers get. 2 Chainz says perks come with the job. Every restaurant owner should listen to this one.
Binance Says a Laptop Was Only the Start of the Attack
It first looked like one compromised laptop. Binance's CEO now says the investigation found more. Here's what he said, and the part a small business can act on.
Mbappé Lost Three Sponsors in One Day Over a Meme
One backstage clip from April resurfaced, and three Chinese brands walked away in a day. Mbappé has apologized. The lesson for any brand with an ambassador is older than the clip.
Flock's CEO Says the Backlash Against His Cameras Isn't Real
In leaked audio, the head of the license plate camera company told police chiefs the opposition is bots, said social chatter is down 95%, and said his wife told him to never apologize.
Anthropic's AI Just Got Past a Paywall. Nobody Asked It To.
During an internal statistics project, Claude found a loophole in an old state website and pulled aggregate vote counts that normally cost money. Anthropic says it has since blocked these kinds of actions.
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