The Brief
The platform updates, campaigns and founder moves that matter for brands, in about three minutes. Launching soon. Join the list and you'll be first to get it, free.
Marketing news.
Before it's news.
The platform updates, campaigns and founder moves that matter, in a 3-minute read. The Brief is launching soon. Join the list for early access.
Three sections. Three minutes.
What changed
Instagram, TikTok, Meta, Google and AI tools. The updates that affect brands, without the noise, each one linked to its source.
What worked
Campaigns and founder moves worth learning from, and the specific reason they worked.
What to do
One practical takeaway in every issue that you can use the same day, whether you run your own social or manage a team.
Built for busy founders
- When: launching soon. We'll email everyone on the list when the first issue is ready.
- How long: about three minutes to read.
- Who it's for: founders, marketers and anyone running a brand's social.
- What it costs: nothing. Unsubscribe anytime with one click.
- How we report: every fact links to its source. If something is unconfirmed, we say so.
Built from recent Engage Era stories.
- Campaigns
LeBron's Team Hit an AI Betting App With a C&D for Faking Him
A startup's promo used a lookalike in a "Bron" No. 23 jersey with a voice to match. James's lawyers answered within a day, and Luka Dončić's camp followed.
- Campaigns
SharkNinja Leaked Fake CCTV Before Its Holiday Ad
Grainy clips of famous friends using David Beckham's appliances, followed by a denial from each star. Then the actual ad. Here's how the tease was built and what a smaller brand can take from it.
- Campaigns
Ryanair Turned Its Musk Feud Into a Seat Sale
Michael O'Leary says the insults were worth about $30 million to $40 million in free publicity. He also says he has no plans to make peace.
The takeaway: pick one change above that touches your channels this week and test it before your competitors do.